Posted : Monday, September 02, 2024 08:21 AM
*Title: Social Media and Content Creation Specialist*
*Location: Arlington, VA*
*Contract: 12 months*
*Summary:*
* Do you see yourself as someone who thrives at creating engaging social and recipe content and has a passion as well as expertise in baking and cooking? If so, this is the role for you!
* The Specialist, Social Media and Content Creation for Carnation Milks is a new role on our Community Management team responsible for creating relevant content, drool-worthy recipes, communicating the brand’s voice, growing the brand’s TikTok audience and fan base, and engaging with fans across active social media platforms, including TikTok.
* The ability to create delicious recipe content, both sweet and savory, as well as drive ideation and creativity will be critical while supporting the development and execution of a unique social strategy.
* This includes developing breakthrough content and engaging with brand fans, communities, like-minded brands, creators, and more across the platform to drive growth and relevancy.
* This is an exciting opportunity to join an energetic and creative team and play an important role in driving engagement with Carnation Milks fans and beyond.
*Primary Responsibilities:* *Execution and Engagement* * Produce and edit compelling TikTok and Reels content that drives engagement and keeps Carnation Milks top of mind across the ever-evolving social media landscape * Participate, and at times, lead brainstorms to identify new opportunities for engagement and content creation * Plan and publish organic social content on TikTok as assigned, including the writing of organic copy * Monitor and moderate all social mentions of brands across TikTok to protect the brand, inform reporting, and identify engagement opportunities * Identify opportunities to engage in real-time with consumers on TikTok who interact with brand social channels in positive conversations * Identify influencers and creators who organically engage with the brand, within baking or other relevant categories that would be a good fit for brand programs and partnerships * Collaborate with internal Senior Chef and broader team to identify and execute recipes and highlight products that increase audience engagement *Strategy* * Execute the organic channel and content strategy for the Carnation Milks brand on TikTok * Ongoingly bring the Carnation Milks voice to life and build a robust community of brand fans on TikTok * Bring a spirit of constant ideation, identifying ways to drive engagement through owned content, and participation in relevant trends and cultural conversations * Trend and Surprise & Delight Identification * Social listening across TikTok to identify opportunities for engagement * Identify relevant trends in the space to develop and execute content that allows the brand to be top of mind for our community * Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media * Integrated Marketing and Cross-Functional Collaboration * Continuously collaborate closely with the Community Manager and brand team to execute strategy, ideate, and more * Bring forward social-led activation ideas, and collaborate with the Community Manager to develop and execute * Amplify engagement opportunities that come from experiential or PR activations * Collaborate with the Community Manager to deliver quarterly reports on performance and present them to key stakeholders * Collaborate with stakeholders on the legal process for social sweepstakes/contests in collaboration with the brand team *Required Education and Experience:* * Bachelor's Degree preferred, not required * Provide a portfolio and/or link to the TikTok channel demonstrating content creation skills and expertise in baking and cooking * Minimum of 1-3 years experience in social media management representing a brand or organization * Strong content creation skills that are distinctive and reflect the brand’s voice * Expertise in baking, cooking, and a passion for sharing customized, creative, and delicious recipes * Delivers compelling, well-produced step-by-step recipe content and more * Demonstrated ability to think creatively and have a strong understanding of culture * Proficient with content creation tools and technologies, including but not limited to iPhone, Canva Pro design, TikTok/Reels video editing, CapCut, Photoshop, etc.
* Platform expertise in TikTok, Instagram, and more * Exceptional understanding of the social media landscape, social analytics tools, and metrics * Exceptional communication (written and oral) skills * Experience successfully managing multiple projects simultaneously, collaborating and working with multiple stakeholders and teams * Occasional travel to the Arlington, VA area is expected: 10-15% of the time *Preferred Experience:* * Experience using Sprinklr social listening and publishing * Previous experience working with large brands and partner agencies * An engaging personality and ability to connect with an audience on-camera and through voice-over * Professional cooking/baking experience or culinary training.
Job Type: Contract Salary: $30.
00 - $35.
00 per hour Schedule: * 8 hour shift Experience: * Marketing: 1 year (Preferred) Ability to Commute: * Arlington, WA 98223 (Required) Ability to Relocate: * Arlington, WA 98223: Relocate before starting work (Required) Work Location: In person
* The ability to create delicious recipe content, both sweet and savory, as well as drive ideation and creativity will be critical while supporting the development and execution of a unique social strategy.
* This includes developing breakthrough content and engaging with brand fans, communities, like-minded brands, creators, and more across the platform to drive growth and relevancy.
* This is an exciting opportunity to join an energetic and creative team and play an important role in driving engagement with Carnation Milks fans and beyond.
*Primary Responsibilities:* *Execution and Engagement* * Produce and edit compelling TikTok and Reels content that drives engagement and keeps Carnation Milks top of mind across the ever-evolving social media landscape * Participate, and at times, lead brainstorms to identify new opportunities for engagement and content creation * Plan and publish organic social content on TikTok as assigned, including the writing of organic copy * Monitor and moderate all social mentions of brands across TikTok to protect the brand, inform reporting, and identify engagement opportunities * Identify opportunities to engage in real-time with consumers on TikTok who interact with brand social channels in positive conversations * Identify influencers and creators who organically engage with the brand, within baking or other relevant categories that would be a good fit for brand programs and partnerships * Collaborate with internal Senior Chef and broader team to identify and execute recipes and highlight products that increase audience engagement *Strategy* * Execute the organic channel and content strategy for the Carnation Milks brand on TikTok * Ongoingly bring the Carnation Milks voice to life and build a robust community of brand fans on TikTok * Bring a spirit of constant ideation, identifying ways to drive engagement through owned content, and participation in relevant trends and cultural conversations * Trend and Surprise & Delight Identification * Social listening across TikTok to identify opportunities for engagement * Identify relevant trends in the space to develop and execute content that allows the brand to be top of mind for our community * Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media * Integrated Marketing and Cross-Functional Collaboration * Continuously collaborate closely with the Community Manager and brand team to execute strategy, ideate, and more * Bring forward social-led activation ideas, and collaborate with the Community Manager to develop and execute * Amplify engagement opportunities that come from experiential or PR activations * Collaborate with the Community Manager to deliver quarterly reports on performance and present them to key stakeholders * Collaborate with stakeholders on the legal process for social sweepstakes/contests in collaboration with the brand team *Required Education and Experience:* * Bachelor's Degree preferred, not required * Provide a portfolio and/or link to the TikTok channel demonstrating content creation skills and expertise in baking and cooking * Minimum of 1-3 years experience in social media management representing a brand or organization * Strong content creation skills that are distinctive and reflect the brand’s voice * Expertise in baking, cooking, and a passion for sharing customized, creative, and delicious recipes * Delivers compelling, well-produced step-by-step recipe content and more * Demonstrated ability to think creatively and have a strong understanding of culture * Proficient with content creation tools and technologies, including but not limited to iPhone, Canva Pro design, TikTok/Reels video editing, CapCut, Photoshop, etc.
* Platform expertise in TikTok, Instagram, and more * Exceptional understanding of the social media landscape, social analytics tools, and metrics * Exceptional communication (written and oral) skills * Experience successfully managing multiple projects simultaneously, collaborating and working with multiple stakeholders and teams * Occasional travel to the Arlington, VA area is expected: 10-15% of the time *Preferred Experience:* * Experience using Sprinklr social listening and publishing * Previous experience working with large brands and partner agencies * An engaging personality and ability to connect with an audience on-camera and through voice-over * Professional cooking/baking experience or culinary training.
Job Type: Contract Salary: $30.
00 - $35.
00 per hour Schedule: * 8 hour shift Experience: * Marketing: 1 year (Preferred) Ability to Commute: * Arlington, WA 98223 (Required) Ability to Relocate: * Arlington, WA 98223: Relocate before starting work (Required) Work Location: In person
• Phone : NA
• Location : 19516 Arlington Valley Rd NE, Arlington, WA
• Post ID: 9033448816